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  1. #1
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    Chiefs Close to Selling Name Rights to Arrowhead

    Chiefs move closer to selling naming rights to Arrowhead
    The Kansas City Chiefs moved closer Thursday to joining the rising ranks of sports teams with corporate names attached to their stadiums. The club announced that it has entered into an agreement with IMG, a global sports and entertainment company, to pursue a sponsor for naming rights to Arrowhead Stadium.
    But the desire of the late Chiefs founder Lamar Hunt will be honored. Whatever corporate name is adopted by the stadium, which opened in 1972, "Arrowhead" will be included.
    "As we go down the path of bringing in a partner on the field, we would like to keep Arrowhead part of the name," said Chiefs chairman Clark Hunt.
    The Chiefs hope to secure a long-term naming-rights deal worth $5.5 million a year for the stadium and $800,000 for the practice facility, said Bill Newman, the Chiefs senior vice president/administration
    Source: Kansas City Star
    At least arrowhead will stay

  2. #2
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    Apr 2003
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    Tampax at Arrowhead?
    Hoover Field at Arrowhead?
    Kirby Arrowhead?

    i don't know how all that'll flow with "arrowhead"? then again, i'm not in advertising/marketing.

    it's gotta be something with vacuums or tampons. maybe Kotex or Dyson?

  3. #3
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    Feb 2004
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    Arrowhead bottle water could be a potential player. The bottle water industry has triumphed over the past few years.

    Sprint is another possible player. There is some talk that Arrowhead will play a role in more XII games as well as a possible bowl bid. FIFA soccer might play a game there as well. So it doesn't have to be a local sponsor. It could be seen as an international branding opp.

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